Privacy policy

The service is provided by ECHOLABS SOLUTION LIMITED, a company registered in United Kingdom under number 16034579. At Seler we take your privacy seriously. This policy explains how we collect, use, and protect your personal data when you use our services to connect Facebook, Instagram, and WhatsApp and to manage AI-assisted sales. We follow principles of data minimisation, transparency, security, and respect for your rights.

We only collect what is necessary to provide and improve the service:

• Account data: email, name, and password (encrypted).
• Business data: linked Facebook/Instagram/WhatsApp pages, store information, and contact details.
• Customer conversations: messages on connected platforms so AI can respond and operate the service.
• Usage data: how you use the product to improve performance and UX.
• Technical data: IP address, browser type, and access times for security.

We never sell your personal data.

We use data to:

• Provide, run, and improve Seler
• Enable AI to reply to customers and support sales
• Connect and manage your Facebook, Instagram, and WhatsApp presence
• Improve security and prevent fraud and abuse
• Send essential notices about your account or the service
• Meet legal and regulatory obligations

We process data on the basis of: performing our contract with you, your consent, our legitimate interests in improving the service and security, or legal obligation. Where we rely on consent, you may withdraw it at any time.

We may share data with trusted providers who meet privacy standards:

• Meta (Facebook / Instagram / WhatsApp): to connect your pages and manage conversations under their policies.
• Hosting and analytics: e.g. Vercel for hosting and usage analytics.
• Payment providers: to process subscriptions and payments (we do not store full card details).
• Authorities: when required by lawful requests from competent bodies.

We protect data using encryption in transit (HTTPS) and at rest, access controls, and monitoring. We apply up-to-date security practices and review them regularly.

We keep data while your account is active and for a reasonable period after closure for legal compliance and dispute resolution. You may request deletion of your account and data at any time.

Depending on applicable law, you may have the right to:

• Access your personal data and obtain a copy
• Correct inaccurate or complete incomplete data
• Request erasure where appropriate
• Restrict or object to certain processing
• Receive your data in a structured, portable form
• Withdraw consent where processing is consent-based

To exercise these rights, contact us at: privacy@seler.com

We use cookies necessary for the site to work, to remember preferences, and for aggregated analytics. You can control cookies through your browser settings.

Your data may be processed outside your country. Where that happens, we apply appropriate safeguards to maintain an adequate level of protection.

Our services are not directed at children below the age required by law in your jurisdiction. If we learn we have collected such data without parental consent, we will delete it promptly.

We may update this policy from time to time. We will notify you of material changes by email or a prominent notice on the site.

Data controller: ECHOLABS SOLUTION LIMITED (company no. 16034579, United Kingdom). For privacy questions or to exercise your rights, contact us at: privacy@seler.com

Thank you for trusting us. We are committed to protecting your data and privacy.